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Project Overview
Duration         My Role                    Company                                          Client
2 Weeks      UX Designer       SevenTwenty Strategies      Best Buy

Context:
Best Buy asked 720 Strategies to design investment pages for their corporate website. Joe Richards, vice president of client services at 720, allowed me to take on the task.  

Objective:
Create 3 user-friendly webpages to persuade users to invest in Best Buy.
Process
Persona:
I didn't have time to conduct any sound user research. Instead, I created Eric, the fictional user that helped me shape the entire design. 
Design
Layout requirements:
1. Readability
2. Utilize negative space
3. Images
4. Call to action button
Visual Design:
Before I began designing any visuals on the computer, I sketched out numerous concepts for the hero image based on the layout requirements. Once I chose the best design, I opened Photoshop and got to work. This is the layout I created and used for the rest of the designs.
Wireframes
​​Mockups 
Testing & Evaluations
Once I finished creating the designs, I couldn't decide which one to send over to Best Buy's creative team. For help, I asked multiple coworkers around the office to vote. Unfortunately, the results were 50/50. After being approved by the creative director, I conducted A/B testing outside of the office for an hour and a half. As a result, participants said they liked the button aligned to the center rather than to the left. 
Final mockups
Wrap up: 
When I finished presenting my designs to Joe, I sent the following deliverables to Best Buy's creative team in Minnesota: sketches, wireframes, mockups, usability testing scripts, and results.
Conclusion
After wrapping up this two week project, I enriched my ability to communicate design ideas to departments outside of creative/design and conduct usability testing alone.
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